Do you aspire to be known for something? Are you concerned there's no room for you and for your message? Let's talk. (heavy whooshing) Shout out to Brad Poyer for asking me this question on Instagram. (soft new age music) Let's take the most crowded industry in the entire world, can you guess what it is? It's the food industry. Every single human that I'm aware of on the planet needs to eat. (laughing) - [Director] (laughing)
That you're aware of? - And the reality is, there's a lot that can be said about food, and some people might say, well, there's no way that I could ever create any food related content that hasn't already been done. Well let's explore whether that's true or not. First let's take a look at Love and Lemons. It's literally a blog about using lemons with food, and that's all they talk about is lemons, lemons, lemons. How about this YouTube channel Cooking With Dog. - [Dog Voiceover] Hi, I'm Francis, the host of this show Cooking with Dog. -
Literally it's about a woman who cooks with her dog. Yeah, there's a whole YouTube channel, and she's crushing it. Or how about A Taste of the Past, which is a podcast dedicated to flavors and foods from the past. A lemon, a dog, the past, those are all angles on food that somebody got creative with. There are absolutely endless options for you no matter what industry you're in. Let me share a story with you. (upbeat new age music) I started Social Media Examiner more than 10 years ago, and there were hundreds and hundreds of blogs talking about social media. How did I decide to differentiate? First, I designed a cartoon character.
People said, a cartoon character? Who's gonna listen to a cartoon character? I said, that's not the point. The point is that I've created a cartoon character that no one will ever forget. And whenever they come to our site, they'll remember Scout. I also noticed that everybody was talking about their opinion, I don't like Facebook for this, the Twitter way all this, everybody was complaining, complaining, complaining, but you wanna know what no one was doing? Sharing "how to" tips. So I decided to differentiate my brand by just talking about the "how to". (mechanical clicking) (heavy whooshing) What's unique about you in your industry?
What can you do to stand out? Here's a couple questions that I want you to ask other people, here we go. Number one, imagine you had an Internet Movie Database profile page on you, and there's that one section that says you're most known for, (blank). What's the name of that movie, metaphorically? For me, Michael Stelzner, most known for Social Media Marketing Analyst. What are you most known for? Ask your friends and customers to answer that question. The second question to ask your friends and customers is what makes me different?
Why? The last question, what would you most like me to talk about? And then tell me more. The next step is to decide what type of delivery platform you're gonna use. Are you a performer? Are you a writer? Are you a talker? You know your skills best, start with the path that's easiest for you, and sometimes, if you're not sure, maybe just pick up Instagram, and start using Instagram Stories; why? Because when you record that little 15 second video it's gonna be gone after 24 hours, and you won't have to worry about what people think about it.
That might be your good on-ramp to testing your message to see whether or not it resonates with people before you dive fully into video, podcasting, or the written word. Remember that you are unique, and you have everything you need already to be successful, because there's absolutely no one else in the world like you.
There's no one else who has walked the path that you've walked, had the experiences that you have, and has thought the things that you've thought. And if you really wanna stand out, don't try to be someone else. Instead, be you. Despite there being billions of people on this planet, there's no one anywhere like you. So get out there and start sharing your message with the world. In the next video, I'm gonna talk about how stopping is the key to starting.
How to Stand Out in a Crowded Marketplace
That you're aware of? - And the reality is, there's a lot that can be said about food, and some people might say, well, there's no way that I could ever create any food related content that hasn't already been done. Well let's explore whether that's true or not. First let's take a look at Love and Lemons. It's literally a blog about using lemons with food, and that's all they talk about is lemons, lemons, lemons. How about this YouTube channel Cooking With Dog. - [Dog Voiceover] Hi, I'm Francis, the host of this show Cooking with Dog. -
Literally it's about a woman who cooks with her dog. Yeah, there's a whole YouTube channel, and she's crushing it. Or how about A Taste of the Past, which is a podcast dedicated to flavors and foods from the past. A lemon, a dog, the past, those are all angles on food that somebody got creative with. There are absolutely endless options for you no matter what industry you're in. Let me share a story with you. (upbeat new age music) I started Social Media Examiner more than 10 years ago, and there were hundreds and hundreds of blogs talking about social media. How did I decide to differentiate? First, I designed a cartoon character.
People said, a cartoon character? Who's gonna listen to a cartoon character? I said, that's not the point. The point is that I've created a cartoon character that no one will ever forget. And whenever they come to our site, they'll remember Scout. I also noticed that everybody was talking about their opinion, I don't like Facebook for this, the Twitter way all this, everybody was complaining, complaining, complaining, but you wanna know what no one was doing? Sharing "how to" tips. So I decided to differentiate my brand by just talking about the "how to". (mechanical clicking) (heavy whooshing) What's unique about you in your industry?
What can you do to stand out? Here's a couple questions that I want you to ask other people, here we go. Number one, imagine you had an Internet Movie Database profile page on you, and there's that one section that says you're most known for, (blank). What's the name of that movie, metaphorically? For me, Michael Stelzner, most known for Social Media Marketing Analyst. What are you most known for? Ask your friends and customers to answer that question. The second question to ask your friends and customers is what makes me different?
Why? The last question, what would you most like me to talk about? And then tell me more. The next step is to decide what type of delivery platform you're gonna use. Are you a performer? Are you a writer? Are you a talker? You know your skills best, start with the path that's easiest for you, and sometimes, if you're not sure, maybe just pick up Instagram, and start using Instagram Stories; why? Because when you record that little 15 second video it's gonna be gone after 24 hours, and you won't have to worry about what people think about it.
That might be your good on-ramp to testing your message to see whether or not it resonates with people before you dive fully into video, podcasting, or the written word. Remember that you are unique, and you have everything you need already to be successful, because there's absolutely no one else in the world like you.
There's no one else who has walked the path that you've walked, had the experiences that you have, and has thought the things that you've thought. And if you really wanna stand out, don't try to be someone else. Instead, be you. Despite there being billions of people on this planet, there's no one anywhere like you. So get out there and start sharing your message with the world. In the next video, I'm gonna talk about how stopping is the key to starting.
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